Client : GB Oils
The Challenge
The redesign of their invoicing system with trans-promotional functions and increase marketing opportunities with corporate mail communications.How we helped
Synergy created a full colour document to replace some thirty types of pre-printed base stationery. While streamlining the base document, Synergy provided data-driven digital printing of over fifty areas of dynamic content, allowing for different branding and invoicing options.We also added marketing value by creating white space marketing functions, and the capability to cross-sell to customers through demographics-driven content.
The Results
A far more efficient and cost effective system for marketing over forty brands through essential mail communications, using state-of-the-art, dynamic print.Gareth Williams of GB Oils said: 'The level of client care at Synergy is very good. Over the years we have benefited from continual improvements in dynamic print technology and we recommend Synergy to other companies.'